Google Nexus One Online Store Closing Down

Google has announced that they will soon close down the Nexus One online store and make the smartphone available only in retail stores. The main reason for this is because they want a more brick-and-mortar presence for the device.

“While the global adoption of the Android platform has exceeded our expectations, the Web store has not,” Andy Rubin, vice president of engineering at Google, wrote in a blog post. “It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.”

He did not elaborate on which retail stores will carry the Nexus One in the U.S., or how soon the transition will happen. But once Google has “increased the availability of Nexus One devices in stores, we’ll stop selling handsets via the Web store, and will instead use it as an online store window to showcase a variety of Android phones available globally,” he said.

The move will “get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google,” Rubin wrote.

Leave a Comment